JetPaxTicketing platform and ERP back office for India's live events

JetPax asked us to build the whole thing: a storefront event-goers buy from, portals that hosts, artists and door staff work in, and the settlement machinery between them.

The storefront was never the hard part. India runs 30,000+ independent events a year across 300+ cities, and most of those hosts are small enough to sit below the GST registration threshold. So the tax engine could not be a rate applied at checkout. It had to establish who the host actually is before it deducted anything from them.

Three assumptions borrowed from ordinary commerce had to go: that tax is a percentage added at the end, that a payout is a transfer, and that money is a number you can multiply.

The incumbent set the bar on the one thing a host actually feels — it settles in 15–30 days, long after the artists, the venue and the vendors have been paid out of the organiser's own pocket. Commission was never the lever; JetPax's own top tier charges 10% too. The clock was.

We built discovery city-first and genre-aware, with Algolia-backed instant search so results land as the attendee types. Checkout runs through Razorpay with promo code support, and tickets are issued as QR codes that door staff scan from the manager portal.

The artist side is a booking surface in its own right: portfolio pages embed YouTube, Vimeo, Spotify and SoundCloud, enquiries arrive in a managed inbox, and KYC clears through a document workflow before money moves.

Web, PWA and Android all ship from a single Nuxt codebase wrapped with Capacitor — one project to build, one to maintain, and iOS is a platform target away rather than a second build.

We built the operator side to the same standard as the storefront. Hosts add managers with scoped permissions and track attendance through QR check-in; behind them, the platform team works an event approval queue, a KYC pipeline for hosts and artists, automated payouts through RazorpayX, and health monitoring with alerting.

The payout window is a plan tier rather than a promise: eight days on the entry plan, five and three on the tiers above it. Speed is something a host can buy, and the commission rate rises with it — which is an honest trade to put in front of an organiser, and a rule the engine enforces rather than a salesperson.

We set the public side like a listings magazine rather than a checkout funnel. A high-contrast serif carries the headlines, monospace eyebrows label each row, and city photography sits in circular crops on a near-black plum ground — a page that looks like something printed for a night out.

The host and admin portals drop the serif entirely. Same mark, same accent, but the display face gives way to a dense sans and the page becomes a sortable table of payout IDs, net payable and issue dates. A host reconciling a settlement is doing accounting, not browsing, and the interface stops performing at them.

One brand, two registers. Only the wordmark and the magenta cross between them.